The two have formed a partnership to improve the user experience and to digitize the operations of the future Universal Beijing Resort, which will open in 2021
A cutting-edge theme park with the best technology that improves the user experience. This is the Alibaba and Universal Parks & Resorts project that intends to make the future Universal Beijing Resort, which will open in 2021, one of the most technological theme parks in the world.
The park will use facial recognition during park admission, app-based food ordering and more. To help is the ABOS project, which offers all the tools and services of Alibaba to companies so that they can better meet the pace and needs of the Chinese market.
Brian Roberts, president and CEO of US communications and entertainment company Comcast, owner of Universal Studios, said it was important to make sure that Universal makes it fun and easy for guests to enjoy their time with family and friends.
Visitors can use the local Koubei service app
“Our collaboration with Alibaba will help us do exactly that. Together, we can take the theme park experience to a new level, “Roberts said.
Visitors will be able to book tickets and hotels via Beijing’s Universal Fliggy flagship store and will also be able to watch the resort’s schedule and universal movies on Alibaba’s Youbu video streaming app.
Once at the resort, visitors have the opportunity to use Alipay’s facial recognition technology for anything. The use of Alipay mini-programs is also planned to improve the guest experience, such as travel planning or parking, as well as encouraging low-carbon lifestyle choices.
Alibaba’s cloud computing arm will support the technology infrastructure
The companies, which also collaborate with the Beijing Tourism Group, expect the collaboration to offer “the best experience for guests” and establish a new benchmark for the entertainment industry and theme parks globally.
Daniel Zhang, executive president and CEO of Alibaba Group, said: “This partnership will also bring to fruition a multidimensional, data-enabled operations-management solution for the industry and create a truly digitized theme park,” he said. “The future of commerce is driven by technology and big data, and digitization will be the source of brand-new growth opportunities for all businesses.”
The Alibaba Business Operating System (ABOS) program is a complete solution that helps brands use all the tools available in the corporate ecosystem, which includes marketing and branding, sales, product development, customer services, finance, logistics, supply chain and management channel and local services on request.