Africa

The Asianparent app targets the Asian and African markets

TheAsianparent, a Singapore-based start-up, has around 23.5 million monthly active users and was born in 2009 as a blog for parents

Probably there is a category of people that will always be there, that of parents. And in our technological and social era, obviously, parents also have their application. In particular, The Asianparent, based in Singapore, started its life as a blog for parents in 2009 and has become a multinational content and community platform with over 23.5 million monthly active users.

After the great success achieved in China, TheAsianparent, the largest parenting platform in Southeast Asia, has decided toexpand into more markets in Asia and Africa and plans an e-commerce service in the future. Currently, TheAsianparent has 180 employees in 12 countries and a three-C strategy: content, community and commerce.

His last fundraising round was led by Fosun, a multinational company focused on the family, and joined by JD.com

After its last fundraising round, led by Fosun (one of the largest e-commerce platforms in China), the company decided to expand. TheAsianparent intends to use the proceeds to further develop its app, expanding into Asian and African markets such as Nigeria, Kenya and South Africa, where mortality rates for children under 5 are much higher than in a country like Singapore.

Roshni Mahtani, founder and CEO of the TheAsianparent, said in an interview at the Global Mobile Internet Conference in Guangzhou last month: “We go where babies are. Southeast Asia is a booming market where internet penetration has been growing exponentially and shows no signs of slowing down “.

JD.com will support the company on “multiple levels”, offering e-commerce experience and product distribution on the JD website

In the expansion programs, the company also plans to launch an e-commerce platform within the app for Southeast Asia. The products will include skincare, cosmetics and household items created by the company, which hopes that at least 20% of users will purchase goods.

“There’s a lot about e-commerce that we don’t know yet. That is where JD comes in – to plug the gap and share their network and experience in helping us scale quickly” said Mahtani.

Categories: Africa, Asia, World

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