Alibaba relies on the initiative to double the number of foreign brands on Tmall Global: 40,000 in three years
Alibaba Group Holding Ltd. has created a new website to double the number of global brands in its flagship online mall, taking an important step towards achieving its global ambitions.
The e-commerce giant has in fact begun to offer an English-language portal on Tmall, to encourage more merchants from all over the world to sell to Chinese consumers. Alibaba relies on the initiative to double the number of foreign brands on Tmall Global, reaching 40,000 in three years. This was confirmed by Yi Qian, deputy general manager of the service.
Alibaba, in recent years, has grown to become China’s largest public company
Alibaba, for that matter, has long been looking for new growth engines to compensate for a cooling economy at home. With the trade war raging, Alibaba is trying to repel increasingly aggressive competitors, including JD.com Inc. and Pinduoduo Inc.
“The website will expand our reach to merchants, especially those medium and small businesses around the world,” Yi said in an interview. “We will help them with our logistic and marketing services”.
In recent years, Alibaba has grown to become China’s largest public company, spreading e-commerce throughout the world economy n. 2, on which it still depends for the vast majority of its activities.